TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Sharing the music: The spread of the Web 2.0 rock stars

August 22nd, 2008 · Comments

Two months ago, my colleague David Cushman and I started compiling a list of ‘Web 2.0 rock stars‘. It was partly a bit of fun, but also to see if it might bring some attention to www.ditto.net (disclosure: Both David and I work at Bauer Media, who own Ditto, and know/work with the Ditto team). [...]

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Tags: Digital Culture · social media marketing

Value can emerge from the frivolous thanks to the net

July 25th, 2008 · Comments

When colleague and chum David Cushman and I compiled The Rock Stars of Web 2.0 list on Ditto.net is was a bit of a tongue-in-cheek way to play with an interesting website from the company for which we both work, and on which  help with some marketing.
We thought it may turn up something interesting, but [...]

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Tags: usability

Is your online identity in your control?

July 23rd, 2008 · Comments

This post was inspired by a request by an individual to be removed from the voting on The Rock Stars of Web 2.0 list on Ditto.
We quickly complied and I want to make it absolutely clear that there’s no malice or irritation at someone wishing to be removed. If it had been an article of [...]

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Tags: community · social networks

Voting open for the rock stars of Web 2.0!

July 21st, 2008 · Comments

I’ve posted in preparation long enough – you can now vote for the people you rate as the true rock stars of Web 2.0.
How you define a web rock star is entirely up to you – which is the fun bit. This isn’t a list defined by a company, magazine, or website – it’s purely [...]

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Tags: Funny