TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Like Minds: Measuring Social Media conference

October 7th, 2009 · Comments

Commuting is a reminder that there’s live outside of London, and it’s amazing how many great events and conferences can slip by if you’re not looking beyond the capital.
One case in point is the inaugral Like Minds conference, taking place on Friday, October 16th, in Exeter, Devon. The topic is ‘Measuring Social Media and making [...]

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Tags: events

Some real proof of social media transactional revenue

February 23rd, 2009 · Comments

Respected Venture Capitalist Fred Wilson often talks about the action taking place in the comments of his blog.
So I’m surprised more people haven’t picked up and reposted his comment from a post at the end of January.

If it’s a bit too small – Fred is revealing Twitter is the 3rd biggest referrer of transactional visits [...]

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Tags: business · social media marketing · social networks

Breaking the habit of broadcast media

October 21st, 2008 · Comments

It’s only when you try and break a long held habit that you realise how much we’re all influenced by the way we’ve always done things. Since starting my efforts to cut down and stop smoking, I’ve managed to get to the point where I only have the occasional cigarette once the family has gone [...]

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Tags: Digital Culture · Digital Publishing · social media marketing

The Measures of Engagement meme (Convincing the disconnected)

September 22nd, 2008 · Comments

Another week, another meme! And it’s another one that not only has some real value, but it also bloody tricky to answer in a way that’s not rehashing the work of other intelligent people looking at social media. Dave Cushman started it off as Measures of Engagement – convincing the disconnected, and I think it’s [...]

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Tags: social media marketing