TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Of utmost importance for businesses to remember

April 22nd, 2009 · Comments

There’s a great article by Umair Haque on ‘Why the war against file-sharing is unwinnable‘, which was collected in a post on Music Industry Manifesto.
And one quote particularly stood out for me as being an essential element of business:
‘No business has a right to profit, sell, or even to produce. All are privileges that society [...]

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Tags: Digital Publishing · business

Pepsi – the taste of the web 2.0 generation?

October 27th, 2008 · Comments

Although I’d already heard about the new logo, I picked up on Pepsi’s more social activites via Edelman Digital’s Steve Rubel, who is working with them, and having joined up, saw some early commentary from Chris Brogan.
Chris talked about How corporations should view comment polices, and I agree that offensive content needs to be filtered [...]

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Tags: social media marketing

Edit – Clarification on using Stumbleupon properly

September 11th, 2008 · Comments

I’ve been thinking about a comment by Ari Herzog on my post ‘Is Digg’s Day Done‘. As part of my discussion, I used the comparison with the ease of use and personal recommendation element of Stumbleupon. Ari raised the valid concern that Stumbleupon is intended for recommending index pages, and Digg is intended for deep [...]

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Tags: Digital Culture · social networks