TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Breaking the habit of broadcast media

October 21st, 2008 · Comments

It’s only when you try and break a long held habit that you realise how much we’re all influenced by the way we’ve always done things. Since starting my efforts to cut down and stop smoking, I’ve managed to get to the point where I only have the occasional cigarette once the family has gone [...]

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Tags: Digital Culture · Digital Publishing · social media marketing

Jamie Oliver: Britain’s best marketing case study?

September 30th, 2008 · Comments

As I’ve said before, I don’t watch much broadcast television these days, but I made an effort to catch Jamie’s Ministry of Food after seeing some of the trailers and the fact it was flagged by Mark Earls.
And I’m glad I did, because it’s probably the first time the principles of community marketing (See also [...]

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Tags: social media marketing