TheWayoftheWeb

There’s a very simple difference in approach:
Good Search Engine Optimisation should be built into your website.
Good Social Media Marketing should be built into your company.

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I’m not a huge fan of ‘Black Hat’ SEO (i.e. bending the rules, or breaking them to game SEO), but I do like to be aware of what goes on. And a recent discussion on ‘Black Hole SEO’ struck a chord with me outside of simple search engine optimisation, so I thought it was worth [...]

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Leading on from my previous post…
I’ve been having an interesting discussion on a Facebook group for journalism. A discussion began around the topic “Should newspapers provide new media training”.
From there it dovetailed into new vs old media. The interesting thing was seeing bloggers, professional journalists, and a founder of the Fox News Channel all in [...]

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