TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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My new motto

October 23rd, 2009 · Comments

Despite previously ranting about ‘personal brands‘, I figured it was worth sharing a new motto I’m going to be adhering to, from this day forth.
It paraphrases two people who are notable for imparting great wisdom – Seth Godin, and Randall Graves. And obviously there will be a full press conference and press release available shortly [...]

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Tags: strategy

Thoughts on the Online Community Building Manifesto

December 18th, 2008 · Comments

Despite a very kind email from the author, Rich Millington, I’ve been a bit remiss in not posting about his Online Community Building Manifesto (link to the PDF). (As a bonus, he’s also on Twitter).
It’s a call to change the way we think about online communities, and one that’s shared by a few people, myself [...]

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Tags: community · social media marketing

Two good excuses to invest in printed materials…

November 13th, 2008 · Comments

It’s very rare I purchase a book. The last two were Tribes by Seth Godin, and Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson, both of which have a lot to teach anyone in business and in social media marketing.
(Incidentally, after writing about Business Stripped Bare, here, a nice young lady named [...]

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Tags: Digital Culture · social media marketing

Belonging to Seth Godin’s ‘Tribe’

October 29th, 2008 · Comments

I’ve been a bit remiss in not blogging about Seth Godin’s latest book, promotion, and social experiment until now. Mainly due to the hundred and one things I’m thinking about – but I have no excuse as my pre-release copy came yesterday as a special gift given to everyone who pre-ordered and signed up for [...]

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Tags: social media marketing