TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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About the community, by the community

February 6th, 2009 · Comments

Here’s a good example of changing the way we do things, by the always interesting Neil Perkin at Only Dead Fish, from an idea by the also always interesting Herdmeister. And like most good ideas, it’s blindingly obvious when you see someone else do it!
Basically Neil was due to present at a conference on the [...]

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Tags: Presentations · community · social media marketing

Belonging to Seth Godin’s ‘Tribe’

October 29th, 2008 · Comments

I’ve been a bit remiss in not blogging about Seth Godin’s latest book, promotion, and social experiment until now. Mainly due to the hundred and one things I’m thinking about – but I have no excuse as my pre-release copy came yesterday as a special gift given to everyone who pre-ordered and signed up for [...]

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Tags: social media marketing