TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

Forget the economy – life is great!

October 8th, 2008 · Comments

Easier said than done, but in the unavoidable discussion of the current state of the economy, I’ve noticed a few people discussing whether things are as bad as people perceive, and which industry will be best placed to surive etc. And in the grand scheme of things, I’ve decided I’m not an international finance expert [...]

[Read more →]

Tags: Uncategorized

Sometimes you see marketing everywhere…

July 29th, 2008 · Comments

Sometimes it seems I do little other than see, hear, plan or produce marketing. Whether it’s a flyer through my door, an email in my inbox, or a message via a social network, I’m receiving a huge amount – and there’s even more via snail mail, TV, radio etc.
But sometimes something simple stands out, and [...]

[Read more →]

Tags: marketing