TheWayoftheWeb

I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.
So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in [...]

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There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role – the main criticism appears to be that the role isn’t needed because employees already use social media.
That might be the case in a limited number of small organisations, [...]

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A bit of a half-formed thought I needed to share whilst spending some time removing a shockingly large amount of unused applications from my PC and trying to rationalise my ever-increasing collection of email addresses and online identities.
When it comes to introducing social media marketing and building content and community at Bauer Media, it isn’t [...]

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There’s been a lot of discussion about the new MA in Social Media course being offered by Birmingham City University. On the one hand, the mainstream media reports from the Guardian and Daily Telegraph have focused on criticism – on the other, people like the esteemed PR professional Neville Hobson have looked more in-depth at [...]

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