TheWayoftheWeb

If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world. But sometimes, being ahead of the curve can carry a cost.
A U.S. University Professor was recently suspended because of a Facebook status update on what [...]

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Trying to arrange lunch with the wonderful @angusfarquhar today at short notice somehow managed to involve the use of Twitter, GTalk,  and our mobiles simultaneously in a great example of male geeks communicating in three mediums but still struggling to decide a location and time effectively.
But eventually we finally managed to make it to TheBreakfastClubSoho, [...]

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Social Media leads to more time spent on emails, according to a new study by Nielsen (Found via Mashable).
Apparently heavy social media users spend much more time consuming email each day, and it seems to only be increasing judging by the study. There’s no inference whether this is a good or bad thing, but the [...]

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In a shocking revelation, research has revealed that adverts running on non-social media sites get better click-through rates than on sites such as Bebo and Flixter.
Via Brand Republic, social advertising network Lotame compared figures with Google’s Doubleclick – although interaction with ‘advertising communication’ was higher on social networks.
There are a stack of reasons why this [...]

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