TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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FriendsReunited advert – wtf?

November 2nd, 2009 · Comments

I’m almost speechless.

Where to start?
So FriendsReunited is now owned by Brightsolid, a subsidiary of comic publisher DC Thompson, which paid £25 million in August but still hasn’t added the sites to the official website. (edit: This is due to the fact the purchase is being looked at by regulators, and is therefore not complete). And [...]

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Tags: Funny · social networks

Social networks helping me shop – a quick example

September 3rd, 2009 · Comments

Social networks are an invaluable part of my life now, and having just amazed myself by leaving work, catching a tube, rushing to a shop, catching another tube and still making my normal train home, I felt like sharing it as an example.
(as a side-note, the train has already been delayed by 15 minutes as [...]

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Tags: ecommerce

When numbers become meaningless and dangerous

August 5th, 2009 · Comments

I’ve just been looking at the latest stats from comScore (Via Techcrunch), and the statistics for Facebook’s arrival as the fourth biggest site in the world illustrated for me why site stats can become both meaningless and rather dangerous.
For starters, the numbers of the top sites are so big that we don’t really have any [...]

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Tags: analytics · social networks

7 reasons why companies need social media managers

June 8th, 2009 · Comments

There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role – the main criticism appears to be that the role isn’t needed because employees already use social media.
That might be the case in a limited number of small organisations, [...]

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Tags: Uncategorized · social media marketing