TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

The democratisation of old school networks

May 26th, 2009 · Comments

A chance conversation with @farhan about social networking and social media reminded me of something I’d been considering for a while, but hadn’t got round to posting.
Which is the fact that ’social networking’ has always existed in a very formal sense – in the networking that took place on the golf course, or amongst graduates [...]

[Read more →]

Tags: Uncategorized

Amazon’s Kindle – now available with TheWayoftheWeb

May 19th, 2009 · Comments

In case Amazon needs some help shifting a few more Kindles, I’ve done the kind thing and provided them with the content you can read here for free. And it’s available for a small fee after a 14 day trial.
Treat your Kindle to TheWayoftheWeb.
In all seriousness, I’m intrigued to see whether there’s a paying marketing [...]

[Read more →]

Tags: Digital Publishing

The Social Psycho project – interesting questions…

April 20th, 2009 · Comments

The always interesting Marcus Brown has initiated  ‘Social Psycho, a Creative Commons project’ – which is a crowdsourced work/works of fiction around some interesting questions relating to our increasingly social and networked world.
Social Psycho
View more presentations from The Kaiser.
Dave Cushman has already started thinking about it a bit. I’m not sure I share his optimism, [...]

[Read more →]

Tags: Digital Culture · social networks

The serendipity defence of magazines and newspapers is a myth

April 6th, 2009 · Comments

There are several reasons why the print editions of newspapers and magazines will continue for a while longer in there current forms before evolving into something new to survive alongside the increasingly dominent internet and mobile content networks.
But the serendipity argument isn’t one of them, despite the fact it’s so often wheeled out. Unfortunately, when [...]

[Read more →]

Tags: Digital Publishing