TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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How Coke and Pepsi are wasting their online strategy

November 28th, 2008 · Comments

I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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Tags: Uncategorized · social media marketing

Entropy 2.0

November 15th, 2008 · Comments

Steve Rubel posted a risky bet on his personal blog, Micro Persuasion, yesterday, that ‘By January 2014 I will wager that in the US almost all forms of tangible media will either be in sharp decline or completely extinct. I am not just talking about print, but all tangible forms of media – newspapers, magazines, [...]

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Tags: Digital Publishing