I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]
How Coke and Pepsi are wasting their online strategy
November 28th, 2008 · Comments
Tags: Uncategorized · social media marketing
Entropy 2.0
November 15th, 2008 · Comments
Steve Rubel posted a risky bet on his personal blog, Micro Persuasion, yesterday, that ‘By January 2014 I will wager that in the US almost all forms of tangible media will either be in sharp decline or completely extinct. I am not just talking about print, but all tangible forms of media – newspapers, magazines, [...]
Tags: Digital Publishing

