TheWayoftheWeb

The ‘content farm’ strategy of building huge numbers of writers producing content for relatively low payments has been receiving increased coverage as aol concentrates on becoming a content firm rather than a technology firm.
It’s a tactic also being used by the likes of Demand Media and Answers.com, and has also been utilised by companies such [...]

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Valentino Rossi secured his ninth world championship title yesterday, cementing his position as the greatest motocycle racer of all time.  He’s claimed titles on five different types of motorcycle (125cc,250cc,500cc two strokes and 990 and 800cc four-strokes), lapped 0.5 seconds slower than Michael Schumacher in an F1 car and won events in a WRC rally [...]

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Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]

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When you’re working or marketing a new idea, it isn’t just about having a new idea – it’s about that idea gaining traction.
The important thing to remember is that you have to have some friction (internal or external) to be able to get any grip.
That’s why roads get covered in sticky Tarmac, and why off-road [...]

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