TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The two digital publishing models of the near future

December 2nd, 2009 · Comments

Two approaches to digital content creation and publishing are taking hold – and sadly neither of them are equivalent to the way most traditional publishers are set up.
The first is the ‘battery farm’ approach – as seen by aol. and several companies targeting content creation for primarily SEO purposes. Gather as many writers and journalists [...]

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Tags: Digital Publishing

Do job titles matter any more?

September 27th, 2008 · Comments

This really is an open question, because I understand that outside my network, and even within it, my job title can influence how I’m perceived. And within large companies there can be a need for infrastructure.
But at the same time, in my formal paid career I’ve been a: Freelance writer, Editorial Assistant, Reporter, Products Editor, [...]

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Tags: Digital Culture