TheWayoftheWeb

I’ve recently experienced the benefits of banning myself from using the word ‘brand’ in a business context after joining an experiment by Mark Earls.
As a result, I’ve been a lot more specific about what I really mean – awareness, reputation, tradition, logos, content, tone of voice etc. But at least in a business context, I [...]

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I’ve been working my way through a backlog of books, and finally moved onto Malcolm Gladwell’s Outliers: The Story of Success, which is a look at those people who stand out for their achievements, whether online or in the sporting world, for example.
He explores the possible reasons that contribute to such success – for example, [...]

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Normally the list of what I’d like for Christmas would be a 50-50 split between technology and entertainment, but the responsibility of being a new homeowner and a new parent in the current financial climate means the end of the gadget list.
Instead, I want to list some of the things I’d like to see happen [...]

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I’m looking forward to seeing the new book by Jeff Jarvis, ‘What Would Google Do‘, where he reverse-engineers Google and applies the learnings to a variety of different industries.
It’ll definitely be interesting, and I certainly mean no disrespect to his work, but as a purely external observer of the big G, it seems like my [...]

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