TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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There really is nothing new in Web 2.0

May 22nd, 2008 · Comments

It’s been said before, but having chatted with some of my readers, and having been unable to quickly find a previous online example, I though it’s worth restating: There’s nothing new in Web 2.0.
And by that, I mean there’s nothing new about the facilities Web 2.0 offers. And now for some examples:
Tagging: Every time you’ve [...]

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Tags: Uncategorized

A step towards furthering The Long Tail

October 22nd, 2007 · Comments

As I said previously, the excellent Long Tail theory implies how major media companies will continue to co-exist with the long tail of prosumers, but doesn’t justify their continued existence.
That posed me with enough of a problem to email the author (and Wired Editor-in-Chief) Chris Anderson, who inspired me to continue with a thoughtful response. [...]

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Tags: business · journalism