Back in November 2007, I wrote about a new Chinese takeaway restaurant in Peterborough which was doing a great job of making an impression by engaging with it’s consumers.

Kung Fu Kitchen explained its belief in a letter sent out with vouchers and other goodies, and then followed up meal deliveries to check everything was OK – and funnily enough, we’re still ordering regularly from them 12 months later.

Which is how we spotted something new:

(Excuse my crap photography – I was full of the Salt and Pepper chicken wings and Roast Duck curry).

It’s exactly the sort of thing being recommended by marketing experts like Chris Brogan, for example.

And the brilliant thing was that it wasn’t just a big sales pitch – the biggest spaces were given to details of Chinese New Year, the martial arts grading of the owner’s daughter, and a plea for help due to problems with the owner’s Sky system.

The details of some sales vouchers and a spicier curry after consumer feedback was approximately 1/8th of the total newsletter.

It’s no wonder they seem to be getting more and more popular – and yet they still seem to deliver great food incredibly quickly. The only strange thing is that they have an email address to contact them, but haven’t put a website up on their domain yet.

I wonder if I should offer for some free food!