TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Middle marketing is a painful waste…

December 6th, 2009 · Comments

My parents are big believers in keeping windows open to let fresh air in, even when there’s frost on the ground outside. I’m not sure if I was any healthier, particularly when using the bathroom early in the morning/late at night, but it’s meant that given the choice, I’ll always prefer somewhere to be on [...]

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Tags: marketing

Like Minds: Measuring Social Media conference

October 7th, 2009 · Comments

Commuting is a reminder that there’s live outside of London, and it’s amazing how many great events and conferences can slip by if you’re not looking beyond the capital.
One case in point is the inaugral Like Minds conference, taking place on Friday, October 16th, in Exeter, Devon. The topic is ‘Measuring Social Media and making [...]

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Tags: events

Two adverts that irritate the s*** out of me

January 5th, 2009 · Comments

It’s the perfect time for ranting as I’m still feeling a bit poorly, so I thought I’d highlight two television adverts currently irritating the hell out of me.
First up, is the PG Tips homage to a Morecombe and Wise sketch, mainly because it’s so completely irrelevant to me, but seems to be on constant repeat [...]

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Tags: advertising · marketing