TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Are we still debating whether music can be free?

November 18th, 2008 · Comments

I just read the piece by Mark Mulligan (of Jupiter Research), reposted on PaidContent, on Why Music Can’t ‘Just Be Free’, and I have to say I disagree almost entirely (As you can see in my comment on the bottom of the PaidContent article).
As I realised in writing that comment, ‘Copyright is a byproduct of [...]

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Tags: Uncategorized

Social media marketing has been around forever…

September 23rd, 2008 · Comments

I often refer to social media marketing starting when a caveman went running to the next cave to tell his neighbours about this new thing he’d discovered called ‘fire’. It’s something I’ve referred to in internal and external presentations, and it hopefully drives home the fact that recommendations between friends is something that has gone [...]

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Tags: social media marketing

Getting paid to play… social networking for cash…

October 23rd, 2007 · Comments

A new social network site is offering to pay users for taking part. Yuwie aims to reward users for activity and referring more friends to the network, taking inspiration from old-style pyramid schemes.
You get paid for changing your profile, posting content, and when users look at your profile and content. And you get a [...]

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Tags: business · user generated content

The Long Tail: Inspiration and Context…

October 22nd, 2007 · Comments

Developing my ideas about the missing piece of The Long Tail theory has taken a surprising turn, as a rather hopeful email to Chris Anderson, The Long Tail author and Wired Editor-in-Chief was met by a prompt and thoughtful email helping me to crystalise some of my ideas… Just goes to show that the connectivity [...]

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Tags: Digital Culture