TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Why Mark Zuckerberg is right to dismiss Facebook users

March 23rd, 2009 · Comments

As a specialist in online communities and social media, it may seem a little strange that I would suggest Mark Zuckerberg is right to ignore the complaints of Facebook users over the recent changes to the social network, but stick with me on this one.
The story so far:
Facebook releases a redesign which shows more of [...]

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Tags: Uncategorized · business · social networks

‘The Supermarket effect’, and how to minimise it…

November 18th, 2008 · Comments

I’ve coined the term ‘the supermarket effect’ in conversation and in passing, and never really publicly defined it. So for future reference:
The Supermarket Effect: The initial response to a new layout to a website, which echoes your first reaction to a supermarket changing it’s layout; ‘Oh, for crying out loud, where have they put the [...]

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Tags: community