TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Thoughts on the Online Community Building Manifesto

December 18th, 2008 · Comments

Despite a very kind email from the author, Rich Millington, I’ve been a bit remiss in not posting about his Online Community Building Manifesto (link to the PDF). (As a bonus, he’s also on Twitter).
It’s a call to change the way we think about online communities, and one that’s shared by a few people, myself [...]

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Tags: community · social media marketing

Gadgets aren’t important, but tools are

December 7th, 2008 · Comments

I’ve just been reflecting on a weekend visit by my parents. I’ve been lucky enough to always have a good relationship with them, especially as they’ve always had a particularly youthful taste in music and films, which means we’ve always had some common ground, and we always have a new band or film to recommend [...]

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Tags: Digital Culture

The tools to measure social media and community engagement

October 15th, 2008 · Comments

If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement – ranging from free to paid options, and Web Analytics to Buzz Metrics.
It’s in no way a comprehensive list, but as I [...]

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Tags: Uncategorized