Thoughts on the Online Community Building Manifesto

Despite a very kind email from the author, Rich Millington, I’ve been a bit remiss in not posting about his Online Community Building Manifesto (link to the PDF). (As a bonus, he’s also on Twitter).

It’s a call to change the way we think about online communities, and one that’s shared by a few people, myself included, but Rich has expressed it with a nice clarity.

We know about technology and we love the internet, but we (in general) don’t know half as much about the people forming communities and about ways to get a better understanding of what they’re doing and what their needs are.

He also raises good points about balancing what we learn about technology with other disciplines including psychology and sociology (with some helpful links to some interesting sources) – I won’t say any more in an effort to encourage you to go read it and leave him some comments.

He’s not alone in his thinking, but the benefit of the manifesto will come if it helps to join some of the minds in this space.  I’d include people like Dave Cushman, Mark Earls, Neil Perkin, and others who regularly appear in my RSS feeds but whose names have deserted me for the moment…which I shall rectify with a bit of an overhaul of my link lists shortly. It’s something that has been implemented in Seth Godin’s private Triiibes group (somewhere I need to spend more time if I can).

And there’s a real tangible personal benefit to social media/community/tribes people – technology is constantly shifting, and being an expert in Facebook or Twitter will start as an asset, become normal and then be old-fashioned and replaced by something new – but the lessons learnt about people will transfer to every network and device. They’ll evolve, but the changes with each evolution will work across platforms and devices and won’t rely on php, flash or javascript!

That’s why I posted on ‘Why Belief Matters‘ back in November, and used football and motorsport as examples. It’s the ‘why’ and the ‘what for’ of any community, and it comes from the people, not from the technology!

Gadgets aren’t important, but tools are

I’ve just been reflecting on a weekend visit by my parents. I’ve been lucky enough to always have a good relationship with them, especially as they’ve always had a particularly youthful taste in music and films, which means we’ve always had some common ground, and we always have a new band or film to recommend to each other.

In the old days, we’ve each end up bringing CDs and DVDs for entertainment, but things have changed:

I played them new music on Last.fm, as recommend by @stephenfry.

We watched some classic Rallycross on Youtube, which we were at when I was a child. (For the record, one of my favourite drivers and cars of all time was the black Audi Quattro of Dimi Mavropoulos, even when he was up against local hero Will Gollop. In those days, the top Rallycross cars were the awesome vehicles which had just been banned from Group B rallying for being too fast!

We looked at recent holiday pictures on Flickr.

And I helped them do some shopping on Amazon, before catching up with a TV programme on iPlayer.

The only mainstream media which we all actually shared in as a family was the original Swedish language Wallander shown on TV (and far superior to the new English-language version with Kenneth Brannagh).

And it all reminded me that laptops, digital cameras, and mobile phones are no longer ‘gadgets’. They’re tools.

A gadget is a small technological object (such as a device or an appliance) that has a particular function, but is often thought of as a novelty. Gadgets are invariably considered to be more unusually or cleverly designed than normal technology at the time of their invention. Gadgets are sometimes also referred to as gizmos. (From Wikipedia)

It’s why I don’t really care when Michael Arrington claims netbooks are underpowered, too small and hard to type on. Or Wired doing a side-by-side comparison of the specs of the Apple iPhone vs the T-Mobile G1.

The specifications of each device only matter to the geeks – the possibilities matter to everyone.

That’s why I’m so excited about the fact Barack Obama is putting investment and accesibility to broadband at the forefront of his recovery plan for the U.S. I only hope the UK’s copying of U.S. policy extends to one of the best ideas, as well as many of the worst, and one of my Christmas wishes for 2009 comes true!

It’s not about processing power or battery life – my backup laptop is old enough to have been upgraded to Windows 98, and just managed to run Open Office and the unfortunately named Gimp. But that’s more than enough for my partner to check her social networks and interact, and for me to run my blogs, do my dayjob, and keep up with everything.

Snow shovel by cindy47452 on Flickr (CC Licence)

Snow shovel by cindy47452 on Flickr (CC Licence)

It’s easy to get caught up in the excitement and enthusiasm of obsessing over every minute detail when it comes to technology. The iPhone, N97 or G1 show what’s at the cutting edge, but the INQ is at a more accessible price – and the content and value of your emails will be the same whichever device you use.

You can use Myspace, Blogger or WordPress to write a blog, and the message will have the same value (even if I’d always recommend a hosted WordPress blog!).

It’s all about what you’re doing with what is available that counts. Especially if your budget buying is being cut back at the moment – don’t worry about what you can’t afford, but figure out how to maximise what you can do with what you’ve got.

And remember, the days of broadband, a laptop, or an internet-enabled mobile phone being just a gadget are over.

The tools to measure social media and community engagement

Tape Measure by redjar on Flickr (CC licence)

Tape Measure by redjar on Flickr (CC licence)

If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement - ranging from free to paid options, and Web Analytics to Buzz Metrics.

It’s in no way a comprehensive list, but as I was compiling material to add in to the MeasurementCamp project, I thought I might as well list it here and get comments and additions from some of the measurement mavens I know lurk in the comments!

I’m also debating whether the list would be improved by my personal opinions about the tools I’ve trialled and used, and those I continue to use – I’d be interested in peoples views for and against – although there is the caveat that I’m nowhere near the expert I’d like to be…

Anyway, comments and additions can be put in the comments on this post, the comments on the Marketing Measurement Tools page, or via email from the About page.

Twitter trojan malware – and some site/tool updates

There’s been quite a lot of coverage over Malware arriving on Twitter, rather than just irritating spam. A link to a pornographic film prompts you to download a new version of Adobe Flash – which is actually a downloader containing 10 banking Trojans disguised as MP3s. There’s loads more details, here. So, as with any other email or weblink from someone you don’t know, treat links as suspicious – and downloads doubly so. If not more!

On a brighter note, I’ve made some updates to the Tools page to include some new additions, such as sites like Globme, Blippr and Beemood. Plus more tools like Phweet and Posty. There are loads more than need adding shortly, and we’re speaking with the creators of some of them to get more information on the how, why, and what next for the most popular, most interesting and most useful of the bunch.