TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Are print magazines a safer bet than newspapers?

May 5th, 2009 · Comments

I’ve probably spent as much time thinking about the future of print magazines in the couple of weeks since I left the magazine industry as I did when I was in it!
The reason is that newspaper consultant/critic Jeff Jarvis recently asked ‘Are magazines doomed?‘ in an article inspired by the closure of Portfolio magazine just [...]

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Tags: Digital Publishing

Why it’s dangerous to compare print figures to website stats

April 14th, 2009 · Comments

Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study,  while Langeveld posts that only 3% of newspaper reading happens [...]

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Tags: Digital Publishing

Age is no barrier to success…

April 2nd, 2009 · Comments

One of the blogs I subscribe to, The Blog Herald, recently carried a fairly standard story about an company acquisition. In this case, it caught my eye, because it’s Teens in Tech acquiring The Youth Bloggers Network.
The CEO of Teens in Tech is 16-year-old Daniel Brusilovsky, while 15-year-old Patrick DeVivo runs the Youth Bloggers [...]

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Tags: Digital Culture · Digital Publishing

Over 1000 interesting predictions for 2009

December 22nd, 2008 · Comments

As the year draws to a close, the thoughts of almost every blogger turn to making their predictions for 2009, and whether they were proved right in 2008.
But, rather than indulging myself in making some educated guesses, here’s one really good list of predictions on social media and content marketing at Junta 42, including some [...]

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Tags: Digital Culture