I happened to watch the excellent Concrete Circus on Monday whilst staying with my parents (It’s available via 4OD at the moment). It’s a great programme about five amazingly talented urban sports stars attempting to make their latest and greatest videos, and heavily references the audience they’ve attracted by sharing their athletecism on Youtube.
I’ve always been a fan of urban sports (skateboarding, urban trials, parkour and BMW in this example), and for once the description of ‘jaw dropping action’ is pretty true. But I was also a little surprised when I suddenly realised the difference apparent across the living room.
My dad was sat engrossed in the action in his chair, occasionally chatting to me about what was on screen. At the same time, I’m sat with my laptop, sharing some thoughts on Twitter and also picking up on each mention of the Youtube clips which made each athlete famous, and saving each one to watch later. It wasn’t that I was using my laptop whilst watching TV – it was the fact that it was so natural that I didn’t even acknowledge it was out of the ordinary until my parents mentioned it after around 30 minutes or so.
Incidentally, having already seen videos of Danny McAskill and Kilian Martin, it was the parkour that amazed me the most, e.g.:
What I started wondering was whether it’s right to call the PC or iPad the ‘second screen’ as TV broadcasters and most media firms would have us believe. Or is it actually that the TV now occupies a similar spot in many ways to radio, in which we’ll have it on, but only pay attention when something grabs us. If I looked at my Twitter usage on a Sunday, I would guess that it builds for about 30 minutes before each MotoGP race, stops for 50 minutes while the race is happening, and then kicks off after the finish, as I mix the pre and post-race interviews and commentary with my thoughts and reactions, and those of my friends and peers.
And mobile is bringing this out with us, whether it’s the likes of QR Codes and Augmented Reality, or even something as simple as Google search. At the National Space Museum recently, I came across some information about astronomer Tyhco Brahe, and found the name familiar for some reason. Within seconds I’d realised it was from online comic Penny Arcade, and confirmed it via Wikipedia. And again, whilst watching Exit Through The Gift Shop, I ended up researching elements of the programme for friends whilst watching it.
What’s interesting is that in all of these occasions, the computer/mobile usage was part prompted through my own desire for knowledge, and mainly prompted by the social aspects of being able to answer questions/provide context and sharing the knowledge I had access to. Plus there was a strong element of fact checking with a little error correction as well!
Given the value humans put of social activity as a species, it’s not only the interactive screen which should probably be denoted as the ‘first screen’, but it’s becoming vital that whatever you’re doing to get the attention of people, whether via broadcast media, or in a museum, you need to be aware of how to accomodate the ‘first screen’, or be able to successfully compete with it (a riskier strategy unless you can jump over buildings etc).
