From Hollywood to Aylesbury (and UK freelancers)

When I dreamed about entering the movie business, I always assumed it would involve luxurious offices in Los Angeles or London, rather than a suburban semi-detached in Aylesbury. As it happens, I’m helping out the immensely talented Dalang Films, who are now releasing their own projects after working on many of the biggest films of the last decade.

Hollywood Sign

Chatting about their plans and introducing them to a few ideas around licensing, digital distribution and marketing, I couldn’t help thinking about the way business is changing every day in the UK, with more and more freelances, entrepreneurs and small businesses appearing every day.

A recent story on the Atlantic shared some relevant stats from the U.S.

  • In 2005 1/3 of the US workforce participated in the ‘freelance economy’, with data showing that number has increased ever since.
  • 2009 saw the highest level of entrepreneurial activity in the U.S in 14 years.
  • Online freelance job postings rockets in 2010, and companies are increasingly outsourcing various functions, along with increasing support for telecommuting.

I don’t have the equivalent UK figures, but I’d suspect we’re probably a bit behind due to cultural differences, but the same change is definitely happening. And despite the media fascination with ‘Silicon Roundabout’ in London, or even the ‘Silicon Fens’, there’s a huge amount of small business and individual endeavour that’s being missed.

For instance, the 40-50 people in Digital People in Peterborough are almost entirely comprised of small businesses and individial freelancers, with just a handful of exceptions. And I’d bet a similar picture is true of a huge number of geek meet-ups, or business networking events outside of London.

It’s not an easy life, and I wouldn’t romanticise the challenges of choosing between buying food or paying the bills when client invoices get missed and paid late. Or of working late into the night on something because there’s simply no-one else to help. But I do believe that there’s a cultural and business change happening which not only makes freelancing and telecommuting more acceptable, but will also enable it to become easier, with more support from the various necessary institutions.

And if you’ll excuse me, I have some client work to finish before I sit back with a beer and practice my Oscar acceptance speech. I know there’s not one for marketing, so I’ve offered to help out on various odd film jobs to make sure I get included in the nominations!

Geek curry night in Peterborough…

The belated arrangements for the fourth meetup for ‘Digital People in Peterborough‘ have now been announced, and in a change from the pub format, it’s going to be a curry night

I’m still surprised that something I’d mentioned in passing to my good friend @pjeedai and virtual acquintance (at the time) @joffff has turned into a regular meetup which sees 20+ digital people get together for drinks, food and chatting. All from just deciding a time and a place and seeing if people would turn up.

And it’s continuing to grow. We’re getting a reasonable amount of people checking out the site regularly, more and more people are registering and posting in the forum, the Facebook page has got 34 Likes so far, and the Twitter account has 25 followers.

That might be small if you’re used to reading case studies of global brands and millions spent in marketing, but as a group which met for the first time 5 months ago, and which has come together from nothing, I’m pretty amazed. And particularly as it’s revealed how many talented and skilled people are in the area – as a result, it’s led to the founding of digital design and development company Jodanma, of which I’m a co-founder, for example.

With the ease of communication and organisation, if you’ve ever wondered about starting a community around a cause, shared hobby, idea, dream etc, there really is no excuse not to give it a go. Maybe it’ll become massive in terms of size, or value. And maybe it’ll take a bit of time and work. But there’s no excuse for not giving it a try and finding out who else is interested…

 

Absolute Radio unveils iTunes Tagging for the iPod nano in the UK

If I’m struggling to find time to blog, it’s a fair bet something really interesting is happening at Absolute Radio. So the fact I’m finding it near impossible at the moment hints at a number of cool things about to happen.

Absolute Radio implements iTunes Tagging for the Apple iPod Nano

Absolute Radio implements iTunes Tagging for the Apple iPod Nano

One such thing happened today, as we announced we’re the first radio station in Europe to implement iTunes Tagging on the Apple iPod nano (Aff Link).

It may have been available in the US for a while, but now you can finally listen to the radio (On 105.8FM in London), hear a great song, and tag it for when you next synch your iPod. Rather than spending the next few days, weeks, or months humming something without being able to remember the name of it.

We’ve worked with worked with Unique Interactive, part of UBC Media and Jump2Go to achieve this – and while I say ‘we’, the actual work was being done by the Tech Services guys. And what better excuse for me to put a new iPod on my Christmas List!

Which newspaper mentions Twitter the most? (UK)

Although Ashton Kutcher has people following him on Twitter than the entire UK news industry, in terms of online readership, the UK news industry has pretty good reach, with The Telegraph, The Guardian and The Daily Mail all attracting over 30 million unique users in September 2009.

So I thought it would be interesting to see exactly which ones were mentioning Twitter the most – and to keep it simple and relevant for everyone, I decided to only use their search functionality to work it out:

So which newspapers have mentioned Twitter the most?

Key thoughts from this simple experiment:

  • Most people would probably have put The Guardian top if asked.
  • The fact Twitter search returns and ABCe results are closely linked suggests the effectiveness of site structure and search functionality, rather than Twitter mentions being integral to driving readers! (I’m sure Martin has much more in-depth information on this as part of the team at The Guardian).
  • At least a couple of sites have seriously wonky search functionality, despite being two of many with search powered or ‘enhanced by’ Google.
  • It’s definitely skewed towards the ‘middle-class’ broadsheets regardless of political leaning, which is what most people would expect.
  • There’s a power law in full effect, with two/three sites providing most of the coverage.