TheWayoftheWeb

I don’t tend to blow my own trumpet too much, although the large Adage Power 150 widget on the left probably undermines my posturing as a humble wordsmith… But after relaunching on my own domain, losing two years of Google PR and inbound links, and then spending ages going round updating everything, we’re finally moving in the right direction.

The latest list of top marketing blogs is on Spinning Around, filtered to show just UK marketing bloggers. And TheWayoftheWeb is finally moving back up the rankings. Of course it’d move faster if I ever get my page rank back! But a jump of 5 UK places, and 43 global places in a month is a sign I may be doing something worth linking and reading to.

And yet I was going to post about how relaxing I found blogging in the month before I’d reset Google Analytics to track readership on here!

Bauer Consumer Media (the company which gainfully employs me), is looking for a Search Strategy Manager, so I though it was worth sharing the details. Feel free to pass them onto anyone in your network who would be suitable:

And on with the official bit…

THE DEADLINE FOR APPLICATIONS IS JUNE 12, 2008

Bauer Consumer Media’s Digital Marketing team are looking to recruit a Search Strategy Manager who will report directly into the Digital Marketing Director.

The key purpose of the role is to manage natural and paid-for search strategies for Bauer Consumer Media and provide leadership in associated digital marketing activity (linking, affiliate marketing strategy.) Key responsibilities of the role include the following;

Agency co-ordination and Management

• Management of digital marketing agencies to support our activity.
• Challenge and direct these agencies to deliver against a set of agreed KPI’s
• First point of contact with Account Management.
• Establish and cascade best practice and thought leadership into the business.

Management of Natural Search strategy

• Develop with agency a NSO plan, and project manage the implementation across technical, marketing and editorial functions.

• Manage business analyst responsible for technical implementation and ensure that technical changes are supported at a senior management level.
• Work with digital marketing and editorial teams to ensure that pages and content are optimised.
• Ensure accurate measurement of campaigns.
• Focus on optimising campaign performance
• Working with Digital Directors to ensure cultural changes are implemented.
• Ensure that learning’s from agency relationship are captured and put back into the business.

Management of Paid for Campaign

• Oversee total PPC campaign budget and work with digital marketing managers to ensure campaigns are delivered to agreed KPI’s and ROI
• Troubleshoot and manage key PPC campaigns
• Work with Digital Directors and Advertising to deliver PPC campaigns to deliver specific advertising/commerce inventory and objectives.

Thought leadership in search strategy

• Coordinate training and best practice seminars.
• Ensure that video, image, location optimisation are built into our marketing plans.
• Build a strategy to focus on building up rankings in specialist directories, niche search sites etc.

Manage associated digital marketing strategy (affiliate marketing/linking)

• Develop an affiliate marketing strategy for the group and manage the implementation.
• Build a linking strategy for the group and manage the implementatio

Leadership

• To play an active role as part of the senor digital exec

• To influence and educate peers and Digital Directors to ensure appropriate investment and resource is applied to this area.

The ideal candidate will be able to demonstrate the following;

• Highly self-sufficient, collaborative and passionate about what they do;
• Excellent organisation and time management skills.
• Able to demonstrate sufficient experience implementing best practice NSO strategies.
• In depth knowledge of NSO methodology, including link community development, content and website accessibility.

• Search agency experience.
• Management of a £1m plus paid search campaign.
• Strong project management skills
• Passionate about sharing and communicating information
• The ability to communicate to groups of people at all levels of the organisation
• Pragmatic, flexible and creative approach;
• Commercially astute but consumer focused.
• Strong analytical skills in analysing and influencing ROI
• Strong interest and experience in media/digital marketing and future trends.
• Technically savvy.
• Hands on role in search
• Experience of online marketing

If you are interested in applying for this role, please send your CV and covering letter to chrisDOTlawsonATbauerconsumer.co.uk

A bit of a break from my normal musings on community marketing, digital publishing and journalism, but this idea has been in my head for a while, and I’d welcome other opinions and thoughts…

The idea?

Is there any reason why communities can’t be empowered by a micro-level of self-government, using digital technology?

Or, to put it another way, is there any reason all the people in my street can’t vote on what day the rubbish is collected, for example? Using internet/mobile voting, it could mean that we tailor the services provided by the council to our actual needs, and remove any unnecessary spending. For instance, do we actually all fill our recycling bin, or green waste bin, as often as the ‘normal’ waste bin? Or would we be better served by a collection service for glass?

There would have to be geographic/resource limitations, as I realise at street level, you couldn’t have everyone requesting their rubbish goes at exactly the same time…or everyone choosing a different time and forcing refuse collectors to work 24/7.

But considering the interest when No 10 unveiled its e-petition site, the penetration of internet/mobile connections, and the fact I can invest in everything from shares to bands, sort my banking, pay my bills etc, surely it’s time to update democracy?