TheWayoftheWeb

When technological advancements such as the printing press, telegraph or the car were invented, it took a while to get going. Even something as simple as sliced bread took a good few years before becoming widely adopted.
And yet the increasing pace of change means what seemed a novelty just a short time ago soon becomes [...]

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I’ve long been a fan of Mark Earls, and his writing on ‘herd theory’, which suggests that we tend to follow what other people do, rather than following the logical, rational decisions we often claim after the fact.
And I’m reminded of that theory every day on my commute to London. First comes the ‘Finsbury Park [...]

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It’s with a little sadness that I’m writing about the decision by Bauer Media to shelve Ditto.net – the social entertainment guide which I was fortunate enough to have been involved with for a time.
It’s an understandable decision by Bauer Media. Having apparently spent £1 million on funding the site and development, there wasn’t a [...]

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There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role – the main criticism appears to be that the role isn’t needed because employees already use social media.
That might be the case in a limited number of small organisations, [...]

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