TheWayoftheWeb

Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study,  while Langeveld posts that only 3% of newspaper reading happens [...]

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Most people have slowly come to terms with the concept that ‘hits’ is meaningless as a value, due to the fact it refers to every item downloaded from a page, and can therefore easily be rigged.
So unique users and page impressions are the most common metrics. Unique Users refer to visits from an individual IP [...]

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