Not sure how to monetise your eyeballs?

While newspaper and magazine owners are still trying to decide whether or not they should aim for eyeballs or paywalls, there are several other companies who are happy to take up the challenge.

For instance, online social media publisher Mashable has signed a deal to syndicate content to Thursday editions of Metro in the U.S. Mashable founder Pete Cashmore is already a regular on CNN in the U.S, and Mashable and CNN. Plus Mashable has partnered with CNN for the Mashable Media Summit 2010.

It’s interesting to see that mainstream publications and online publications are increasingly merging, but the ‘digital natives’ seem less worried and more sure that they’ve already got the monetisation aspect under control.

One reason is that by the time the likes of Mashable and Techcrunch have reached their current scale, they have already had to answer the questions of how to fund an online business. But as they grew from relatively humble beginnings, they’ve tackled it as they’ve grown without having to worry about legacy systems and overheads.

And by the same token, if you look at the staffing levels – Mashable lists 20 staff, and Techcrunch lists 21.

Compare that to the epic lists of staff at most magazines, for example, and you can see a big contrast.  There are print magazines run by smaller teams, but none that have the scale of the leading blogs (Or at least what started out as blogs).

So how do you produce so much content with a small team across all our properties? Simple, count the guest posts and the open offers to submit work to the likes of Mashable and Techcrunch.

Then consider a quote from the 2010 PPA Conference from the Chief Executive of Future Publishing, Stevie Spring:

“Advertisers are scared of the prospect of seeing their ads next to user-generated content. This won’t change. All it takes is one bad example to put brands off.”

That’s why sites which benefit from user-generated content are filtering and curating that content to get value out of it. There’s a reason why there are successful businesses based around user-generated content, but 4Chan isn’t one of them.

Bit late in sharing this brilliance – perfect for a Friday

I’ve seen this posted elsewhere (Hat tip to Rax and Dave) but it’s too good not to share on the off-chance you haven’t seen it.

It’s a lovely Flash app monitoring stats on social media compiled original in September by Gary Hayes, and is very good, entertaining, enlightening, and potentially scary if you’re nervous about what’s happening in digital. Make sure you also check the Mobile and Gaming tabs…

And it ties in brilliantly with a recent quote from Leo LaPorte’s Net@Night Show (I always listed to This Week in Tech, but missed this episode of Net@Night, so rather glad Euan Semple picked up on it)

‘he (Leo) quoted the fact that YouTube has ten hours of video uploaded every minute of every day. He then quoted Theodore Strurgeon who claimed that “80% of everything is crap”. As Leo said, even if it is worse than that and 99% of everything is crap then this leaves one per cent of excellence. This means that every minute there are six minutes of excellent video being made available – more than we would ever be able to watch!

Just apply the same logic to the stats Gary is providing, and then use them to slap anyone that claims Blogs/Youtube/Twitter/Facebook/The Internet (insert your own popular media target/linkbait subject) etc is just a load of rubbish.

About the community, by the community

Here’s a good example of changing the way we do things, by the always interesting Neil Perkin at Only Dead Fish, from an idea by the also always interesting Herdmeister. And like most good ideas, it’s blindingly obvious when you see someone else do it!

Basically Neil was due to present at a conference on the subject of community. So he crowd-sourced it. And ended up with 30 slides submitted by a range of people (including myself). And a rather good presentation.

You can see his thoughts on crowdsourcing a presentation, and then presenting it, plus his words which accompanied it.

Due to my choice of blog template, you might need to click through to slideshare to be able to read the text well. It’s worth doing to subscribe to Neil’s presentations, like the one I previously recommended.