TheWayoftheWeb

If you really want to underline the way control is now being shared with an ever greater number of people historically know as your ‘audience’, then show people the increasing rise of Firefox browser usage – then show them Greasemonkey.
Now Firefox isn’t the most used browser globally – Internet Explorer still rules, and Google’s Chrome [...]

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As a specialist in online communities and social media, it may seem a little strange that I would suggest Mark Zuckerberg is right to ignore the complaints of Facebook users over the recent changes to the social network, but stick with me on this one.
The story so far:
Facebook releases a redesign which shows more of [...]

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I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1.
It’s quite unusual to see [...]

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Forrester Senior Analyst Jeremiah Owyang publishes a valuable blog, Web Strategy by Jeremiah, for anyone in the digital space.
It’s a must-read, hence making it into my blogroll. And one of his most recent posts is a classic, in which he compares the amount of data the U.S Government has on Generation Y, and compares it [...]

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