TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Valentino Rossi wins 9th world title – lessons for everyone

October 26th, 2009 · Comments

Valentino Rossi secured his ninth world championship title yesterday, cementing his position as the greatest motocycle racer of all time.  He’s claimed titles on five different types of motorcycle (125cc,250cc,500cc two strokes and 990 and 800cc four-strokes), lapped 0.5 seconds slower than Michael Schumacher in an F1 car and won events in a WRC rally [...]

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Tags: strategy

One of my favourite sources of inspiration…

July 11th, 2008 · Comments

One of the things that inspires me most outside of the tech and marketing world is reading the stories of motorcycle racers. Way back in the 1950s and 1960s, they’d line up on a race grid at the start of the season knowing that some of the people alongside them would probably be dead by [...]

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