Video microblogging 12seconds has released 12mail, to join the existing 12cast. Neither requires you to have an existing account, and whereas the earlier application would send videos to Twitter, the new app lets you send videos directly to your friends, which has far more potential for communication.
If you don’t have a 3GS you can send a picture and record an audio message on top of that – and either way, it will be direct messaged to all recipients on Twitter, or strangely posted to a user’s wall on Facebook.
The interesting thing is that I tipped the likes of Seesmic and 12Seconds as video microblogging which would grow hugely this year, but that hasn’t really happened. And the reason is I forgot to think about users more than technology – although there are some great people using video microblogging (for example @Documentally), most people are too self-conscious to be constantly updating to camera at the moment (Although the teen users of Ustream and Justin.tv etc might well disagree).
That’s why I love the fact this operates as more of a messaging service between people that know each other – the familiarity allows me to record a quick message when I don’t want to type or I want to share something visual, without worrying that the entire world will see my bad hair day.



