TheWayoftheWeb

I’ve just been reading a great post on the Creative Review blog which covers a growing issue in advertising at the moment.
Namely, the increasing crossover between videos on Youtube, and mainstream advertising which may or may not have been inspired by the original.
Honda’s Let It Shine commercial led to similar thoughts from Carl and Dave.
And [...]

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Firstly, Merry Christmas to everyone!
Secondly, my love of marketing means that I couldn’t help but comment on a micro-brewery I discovered when I stocked up on alcohol for Christmas (in moderation, obviously!).
I’m still coming to terms with getting older – and discovering a taste for ‘real beer’ rather than massmarket lager, so I always like [...]

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Pizza Hut has released a new viral campaign via Youtube, which you can see below:

But it’s getting mixed reviews. AdAge has the background, including that it was placed through Zadby for a comparable fee to the $25,000 paid for Wendy’s first viral video.
The video itself on Youtube by MediocreFilms has been seen almost 200,000 times [...]

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Just a quick heads up – I was just about to log off from Twitter when Darren Rowse (@problogger) flagged up an interesting intiative which was then sent into chaos by a reasonable number of his 12,509 followers!
Creative Agency LisaPMaxwell has set up a site which allows every employee to chat via webcam when they’re [...]

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