TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Want evidence of end user control?

April 3rd, 2009 · Comments

If you really want to underline the way control is now being shared with an ever greater number of people historically know as your ‘audience’, then show people the increasing rise of Firefox browser usage – then show them Greasemonkey.
Now Firefox isn’t the most used browser globally – Internet Explorer still rules, and Google’s Chrome [...]

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Tags: Digital Culture

‘The Supermarket effect’, and how to minimise it…

November 18th, 2008 · Comments

I’ve coined the term ‘the supermarket effect’ in conversation and in passing, and never really publicly defined it. So for future reference:
The Supermarket Effect: The initial response to a new layout to a website, which echoes your first reaction to a supermarket changing it’s layout; ‘Oh, for crying out loud, where have they put the [...]

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Tags: community

Simple, but hugely effective

April 16th, 2007 · Comments

It’s amazing sometimes how easy it is to break out of the habit of building a ‘traditional’ website, and how few people actually do it.
How about a website written on the top of a fridge and cooker? It could have just been a series of plain photos, but the addition of a few working links [...]

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Tags: website design

Nobody likes change – or do they?

March 16th, 2007 · Comments

I’ve written before about how you can gain a lot by treating your online communities in the same manner as you would a group in real-life.
And that also applies to change.
I’ve seen a lot of people put a lot of hard work into completely rebuilding a site, only to be surprised by the vitriolic [...]

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Tags: community · website design