TheWayoftheWeb

One of the great things about my job at Bauer Media is that I get to help out a hugely diverse range of brands. One such brand is FHM, which is relaunching with a new website. I haven’t been involved in the main site itself, but the excellent team working away on the new site [...]

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For a while I’ve read various people debating whether ‘traditional’ terms for people online are still effective. Do we really just want ‘visitors’ – as if they turn up, pay their museum entry fee, look at the exhibits and then leave? Or is it fair to assume they’re users – as if we’re peddling heroin? [...]

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The most important element of a successful website isn’t the technology, the content, or the marketing. It’s having a clear and defined proposition which is understood by the entire team – and most importantly, by the users of the website.
I’d always been implicitly aware that the likes of Google, Ebay et al had a clear [...]

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They may or may not be beneficial to your health, but stress and panic can be two of the biggest motivators around – particularly with a deadline looming. So why don’t more companies look at how they can answer these problems? As Seth Godin posted a while back, “That thing you’re marketing… Does it add [...]

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