When novelty becomes necessity

When technological advancements such as the printing press, telegraph or the car were invented, it took a while to get going. Even something as simple as sliced bread took a good few years before becoming widely adopted.

And yet the increasing pace of change means what seemed a novelty just a short time ago soon becomes expected.

The free wifi on National Express trains is one case in point.

When it was first introduced, it seemed like a minor miracle that I could now access the internet and get work done whilst travelling, for no extra charge, even in standard class.

But within a couple of years I’m amazed that other trains don’t have it, and I’m immensely frustrated and disappointed that the speed and reliability hasn’t improved. In fact it’s got much, much worse as more and more people are using laptops and netbooks on the train.

Mobile broadband is similar. It took a while for the mobile phone to become widely adopted, but now mobile internet access is becoming a standard and expected part of any new mobile device. And it’s data costs and anything less than 100% access that become the talking points, rather than the fact I can access the web from something in the palm of my hand.

And that frustration we feel is because we don’t just become accustomed to this access.

We come to rely on it.

For work, home, and everywhere in between.

Postscript:

Just remembered that apparently, 53% of British mobile phone users suffer ‘no mobile phobia’, or nomophobia, ‘with 48 per cent of women and 58 per cent of men questioned admitting to experiencing feelings of anxiety when they run out of battery or credit, lose their phone or have no network coverage.’ (HT Textually.org).

Saturday link round-up

Some interesting links for the weekend:

London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!

Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual presentations.

Social Media is good for you – Faster Future: Nice post from Dave Cushman as a counterpoint to the shock headline-grabbing about how Facebook/Twitter etc are replacing the other scourges of humanity – the radio, record player, television, video nasties, video games etc. See also my earlier post responding to the social networking health threat

Gordon Brown is apparently going to protect ‘high quality’ content on the internet – Cnet: For ‘high quality’, assume he means traditional media – and for how he’s going to protect it – he has no idea, or at least he isn’t telling anyone…

Swedish ISP won’t retain user data – Ars Technica: ‘Jon Karlung, the head of ISP Bahnhof, says that his company won’t turn over any user data to authorities because it refuses to keep any log files. That decision is legal—for now’. This is why I love the Swedes so much!

Watching Swisscom/LeWeb unfold in slow motion online

There have been lots of examples of online backlashes recently. For instance Motrin.

Neville Hobson has a really comprehensive round-up of why it’s not good to agree to supply a major online conference with internet access which then results in an epic fail.

The only thing I’d change is that the warning came at the very first moment they had a problem supplying LeWeb08, and they should have been publicly reacting from the moment it happened. It’s already four days after the event, and attempting to defend yourself by saying a major convention for online professionals and geeks is demanding on internet resources is a bit like saying that you were surprised when you put your hand in a fire and it was really hot.

If you’ve got 1600 influential online professionals in one place it’s A: the time to really shine no matter what the budget, and B: the time to have a backup policy in place, and some emergnecy planning.

Because no matter who is actually correct, or what the actual amount of service was, the chance to impress that many people in the current economic climate is pretty rare.

Contract it with the recent shining social media reputation management example from Ford.

Funnily enough, Neville has an interview with Scott Monty, who stopped the PR disaster.

The paradox of public transport

Peterboroughs station on Flickr by rayparnova (CC licence)

Peterborough's station on Flickr by rayparnova (CC licence)

In the current economical and environmental climate, we’re all being encouraged to use public transport, but surely there’s one essential paradox that needs to be solved first:

The more people use it, the worse the experience is.

For example, a packed train to London saw me paying to sit in the rather pretentiously named vestibule between carriages, by the toilet, with my laptop on my knees for the two minutes before the battery died and I ended up reading a warning sign for the rest of the journey.

The return journey saw me in an almost empty carriage, in a comfortable seat, with pretty quick wifi, and two plug sockets for my laptop and mobile.

There has to be some way to do something different and make the experience actually improve if I encourage friends and colleagues to join me on the train. Savings, priority for packed trains, or even something really odd, like having a fridge full of free drinks which are only accessible if two or more people both insert barcoded tickets into a machine.

I don’t have the answer, but at least I recognise the problem of trying to convince me to pay more than the cost of petrol for the same trip, and then penalising passengers if the service becomes more popular. And making travel more social and helping self-forming groups may work.