TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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When novelty becomes necessity

July 1st, 2009 · Comments

When technological advancements such as the printing press, telegraph or the car were invented, it took a while to get going. Even something as simple as sliced bread took a good few years before becoming widely adopted.
And yet the increasing pace of change means what seemed a novelty just a short time ago soon becomes [...]

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Saturday link round-up

April 18th, 2009 · Comments

Some interesting links for the weekend:
London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!
Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual [...]

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Watching Swisscom/LeWeb unfold in slow motion online

December 15th, 2008 · Comments

There have been lots of examples of online backlashes recently. For instance Motrin.
Neville Hobson has a really comprehensive round-up of why it’s not good to agree to supply a major online conference with internet access which then results in an epic fail.
The only thing I’d change is that the warning came at the very first [...]

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The paradox of public transport

November 20th, 2008 · Comments

In the current economical and environmental climate, we’re all being encouraged to use public transport, but surely there’s one essential paradox that needs to be solved first:
The more people use it, the worse the experience is.
For example, a packed train to London saw me paying to sit in the rather pretentiously named vestibule between carriages, [...]

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