TheWayoftheWeb

Found on CrunchGear, and originally on Boing Boing Gadgets is a great example of one or more people spamming the comments of everywhere they can find to promote a new phone by Motorola. One comment on Boing Boing demonstrates how much hard work this individual has been doing to shoehorn his stock comment into completely bizarre and irrelevant posts - just look at the posts.

Incidentally, from May 26, 2008, the Consumer Protection from Unfair Trading Regulations 2008 came into force.

This includes measures to prevent companies or marketing agencies posting on online forums and social networks to advertise goods or services in a way which implies they’re a normal consumer.

Part 2: Banned Practices: (22)
“Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.
A second-hand car dealership puts a used car on a nearby road and displays a handwritten advertisement reading ‘One careful owner. Good family run-around. £2000 or nearest offer. Call Jack on 01234 56789’. The sign gives the impression that the seller is not selling as a trader and hence this would breach CPR”  See more, here.

Tape Measure by redjar on Flickr (CC licence)

If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement - ranging from free to paid options, and Web Analytics to Buzz Metrics.

It’s in no way a comprehensive list, but as I was compiling material to add in to the MeasurementCamp project, I thought I might as well list it here and get comments and additions from some of the measurement mavens I know lurk in the comments!

I’m also debating whether the list would be improved by my personal opinions about the tools I’ve trialled and used, and those I continue to use - I’d be interested in peoples views for and against - although there is the caveat that I’m nowhere near the expert I’d like to be…

Anyway, comments and additions can be put in the comments on this post, the comments on the Marketing Measurement Tools page, or via email from the About page.