TheWayoftheWeb

Found on CrunchGear, and originally on Boing Boing Gadgets is a great example of one or more people spamming the comments of everywhere they can find to promote a new phone by Motorola. One comment on Boing Boing demonstrates how much hard work this individual has been doing to shoehorn his stock comment into completely [...]

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If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement – ranging from free to paid options, and Web Analytics to Buzz Metrics.
It’s in no way a comprehensive list, but as I [...]

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I’ve read a myriad of works attempting to quantify Word of the Mouth Marketing and Community Marketing, ranging from the likes of the Cluetrain, to Wikipedia. Many attempt a philosophical or pseudo-scientific approach, citing ideas such as messages spreading like viruses, key advocates, and bi-directional customer feedback flow.
That’s fine, and some of those approaches have [...]

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