TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

How NOT to do social media – The Motorola Mishap

November 26th, 2008 · Comments

Found on CrunchGear, and originally on Boing Boing Gadgets is a great example of one or more people spamming the comments of everywhere they can find to promote a new phone by Motorola. One comment on Boing Boing demonstrates how much hard work this individual has been doing to shoehorn his stock comment into completely [...]

[Read more →]

Tags: social media marketing

The tools to measure social media and community engagement

October 15th, 2008 · Comments

If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement – ranging from free to paid options, and Web Analytics to Buzz Metrics.
It’s in no way a comprehensive list, but as I [...]

[Read more →]

Tags: Uncategorized

Word of Mouth Marketing and Community Marketing defined

February 19th, 2008 · Comments

I’ve read a myriad of works attempting to quantify Word of the Mouth Marketing and Community Marketing, ranging from the likes of the Cluetrain, to Wikipedia. Many attempt a philosophical or pseudo-scientific approach, citing ideas such as messages spreading like viruses, key advocates, and bi-directional customer feedback flow.
That’s fine, and some of those approaches have [...]

[Read more →]

Tags: Uncategorized