Content marketing, user data and the dangers of free WordPress themes

Bit of a link post from me today as I’ve been working on a number of things for clients, and also updating some other projects. So rather than adding to the list that I intend to blog about someday, here’s some important things to consider:

Arm yourself with content, for Goliath is coming: Interesting post which reiterates a lot of the things I’ve been saying about content and marketing over the last 6 months – now is the time to start doing it. More and more companies are realising how useful content and social media marketing can be, and how much ROI it can produce, so you’re going to see more and more content fighting for attention. And given that it takes time to build an attentive audience, you don’t want to wait around any longer!

Myspace on the auction blog. What happens to user data?: Given that I’ve just been writing about social media content and user data from the perspective of future historians having access, it’s also important to consider what happens to that data if a site sells to another owner, rather than shutting down. How do you feel about your content, information and contacts being transferred? Another reason to adopt a hub and spoke model, with ownership of your own content/business/contact hub. And it’s so easy to do with the availability of self-publishing tools…

The hidden dangers of free WordPress themes: But although setting up WordPress, for example, is pretty easy, there are still dangers that you need to be aware of. For instance, only using themes from trusted sources, and checking them before you install them. Do you know what links are contained in the theme you downloaded from a random website? The original post shows the examples of how you can actually decode what could be hidden in a theme. There are a couple of solutions – one is to only pick themes from trusted sources, and the other is to bite the bullet and pay for themes from trusted sources. For instance, in my case, I tend to pay for themes from StudioPress, but there are some other good alternatives, such as Woo Themes (which I’ve used on some client sites, for example).

So why not spend the weekend getting started on your 2011 digital content and marketing. And feel free to pose any questions in the comments – if I can’t answer them, there’s a growing number of people reading this site who probably can!

A couple of weeks of catching up…

Life is has been a bit hectic over the last couple of weeks, with three conferences, a new sponsor, and a new logo for ORD amongst other things….

So in the past 2 weeks I’ve been at The Specialist Media Show (hosting a roundtable), The Open Mobile Summit (As a guest of Nokia), and M-Publishing (hosting another round table).

It’s been really interesting to see the differences with 3 events in such close proximity. The Specialist Media Show launched this year with the first event in Peterborough, attracting a lot of print publishers who have an enormous amount of knowledge in their specialist areas, but are generally still a bit nervous about digital, and intrigued but curious about mobile.

It was really good to chat to a lot of people who have the passion and knowledge of global niche subjects to result in successful digital businesses, and I think the conference helped a few of them find a stronger resolve to drive ahead with digital.

The next day’s Open Mobile Summit was a world apart as it provides a platform for a lot of senior people and big names in mobile – unfortunately I could only attend for one day, but there were definitely a number of brilliant talks and panel discussions. I went from being the only person checking in on Fourquare in Peterborough to sitting near the founder of Gowalla in 24 hours! And it was good to chat more to the Nokia team and find out more about what they have planned – they’re definitely not standing still..

And then came M-Publishing – which as a mobile event concentrating on publishing was extremely focused, pretty fast-moving, and very valuable to anyone producing text/video/audio content and hoping to mobilise and monetise it. Really interesting talks and debates, and a lot of fairly honest and open discussion about what has worked and what might not have succeeded in the mobile space.

I think the main thing out of all of this is that a growing number of people in traditional content are starting to get their heads around digital. I might have spent 5-10 years complaining about how reluctant they were, and there’s still a massive way to go for many of them, but I really do think they’re starting to change – possibly inspired the most by the lure of the iPhone/iPad/iTunes route. And it’s going to push digital companies to innovate even faster, which is going to be interesting.

You may notice a lovely animated banner on here and 140char.comBullguard, and their internet security products, which is not only good from a ‘I won’t go bankrupt paying for hosting’ point of view, but also extremely timely given the recent PHP exploit which infected major hosting companies, the rise of malicious software on Facebook, and a whole host of other things which are making digital security incredibly important.

And last, but definitely not least – if you head over to Online Race Driver, the great new guide to online racing I run in conjunction with some fellow virtual petrolheads, you should spot a fantastic new logo on the site. It was done by the fantastic designers at Jigowatt, and they did a fantastic job of referencing classic motorsport logos/colours, and then producing something which works in the different ways needed for a digital logo. (Disclosure – many of the team are former colleagues, and friends, of mine).

They do pretty much everything, but are particularly good with WordPress, which could well come in handy!

Plus, a new map pack came out for Call of Duty: Modern Warfare 2, which is still the most addictive videogame experience I’ve had in a long time. Fatherhood is still a surprising and amazing thing which delights me on a daily basis. And there’s still the part of my day spent working at an innovative and fast-moving radio and digital business.

But I have some more cunning plans….

A couple of weeks of catching up…

Life is has been a bit hectic over the last couple of weeks, with three conferences, a new sponsor, and a new logo for ORD amongst other things….

So in the past 2 weeks I’ve been at The Specialist Media Show (hosting a roundtable), The Open Mobile Summit (As a guest of Nokia), and M-Publishing (hosting another round table).

It’s been really interesting to see the differences with 3 events in such close proximity. The Specialist Media Show launched this year with the first event in Peterborough, attracting a lot of print publishers who have an enormous amount of knowledge in their specialist areas, but are generally still a bit nervous about digital, and intrigued but curious about mobile.

It was really good to chat to a lot of people who have the passion and knowledge of global niche subjects to result in successful digital businesses, and I think the conference helped a few of them find a stronger resolve to drive ahead with digital.

The next day’s Open Mobile Summit was a world apart as it provides a platform for a lot of senior people and big names in mobile – unfortunately I could only attend for one day, but there were definitely a number of brilliant talks and panel discussions. I went from being the only person checking in on Fourquare in Peterborough to sitting near the founder of Gowalla in 24 hours! And it was good to chat more to the Nokia team and find out more about what they have planned – they’re definitely not standing still..

And then came M-Publishing – which as a mobile event concentrating on publishing was extremely focused, pretty fast-moving, and very valuable to anyone producing text/video/audio content and hoping to mobilise and monetise it. Really interesting talks and debates, and a lot of fairly honest and open discussion about what has worked and what might not have succeeded in the mobile space.

I think the main thing out of all of this is that a growing number of people in traditional content are starting to get their heads around digital. I might have spent 5-10 years complaining about how reluctant they were, and there’s still a massive way to go for many of them, but I really do think they’re starting to change – possibly inspired the most by the lure of the iPhone/iPad/iTunes route. And it’s going to push digital companies to innovate even faster, which is going to be interesting.

You may notice a lovely animated banner on here and 140char.comBullguard, and their internet security products, which is not only good from a ‘I won’t go bankrupt paying for hosting’ point of view, but also extremely timely given the recent PHP exploit which infected major hosting companies, the rise of malicious software on Facebook, and a whole host of other things which are making digital security incredibly important.

And last, but definitely not least – if you head over to Online Race Driver, the great new guide to online racing I run in conjunction with some fellow virtual petrolheads, you should spot a fantastic new logo on the site. It was done by the fantastic designers at Jigowatt, and they did a fantastic job of referencing classic motorsport logos/colours, and then producing something which works in the different ways needed for a digital logo. (Disclosure – many of the team are former colleagues, and friends, of mine).

They do pretty much everything, but are particularly good with WordPress, which could well come in handy!

Plus, a new map pack came out for Call of Duty: Modern Warfare 2, which is still the most addictive videogame experience I’ve had in a long time. Fatherhood is still a surprising and amazing thing which delights me on a daily basis. And there’s still the part of my day spent working at an innovative and fast-moving radio and digital business.

But I have some more cunning plans….

A rather busy week…

It’s Sunday evening, and I’m staring down the barrel of 725 unread items in Google Reader, pondering why I haven’t organised any food, and yet feeling like I should make the most of relaxing for an hour or two before the new week begins.

The good kind of busy has been happening at work, as the whole team at Absolute Radio have been doing more than ever before. If you’re interested in whether or not it works, check out the latest stats and on-demand listening figures. It includes the nice news that 713,000 Absolute Radio applications have now been downloaded to mobile phones, and people used them to listen to 215,000 hours of live audio (mobile development is one of the things I’m heavily involved in).

And to illustrate how fast the company continues to move, on Friday Absolute 80s became a national station on DAB, and we announced a new station, Absolute Radio 90s.

And that’s just some of stuff being worked on…

Meanwhile outside of work, I had the uncomfortable experience of having 2 out of my 3 sites comprimised by the PHP exploit which did the rounds of a number of hosting services.

For updates, and info if you’re affected, I recommend the Securi SecurityWPSecurityLock blog (which includes a great script to easily solve the immediate problem), and the blog (which has some handy guides to backing up and reinstalling your database and content). I hadn’t looked at either site before or heard their names mentioned, but after reading up and using their tools, I’m quite impressed – and both sites offer ongoing WordPress security products I’ve made a mental note to check out.

So all three sites have been tweaked and had clean installs uploaded after some backing-up.

Add in a poorly child (thankfully better now), and Chelsea doing a historic double (Winning the Premiership and FA Cup), and it’ll explain why updates might take a while to get back up to their regular schedule!