TheWayoftheWeb

I try not to blog during work time, but as work is a 24/7 obsession at the moment (a side effect of loving my job and having lots to do!), I’ve fallen a bit behind with updating - something I really need to be more organised about. There are lots of bloggers concerned that their output has fallen due to so much time on Twitter, so I’ll claim my share of that excuse as well…

The other reason I haven’t been about as much is that I’ve had a couple of real life events which are pretty interesting.

The first was the inaugral MeasurementCamp meeting, driven by an idea of Will McInnes. It’s a great idea to share requirements, needs, concerns etc in the emerging social market, focused around how we actually report on our efforts, and bringing together software vendors, agencies, and clients (Which is where I fit in - although my work internally mirrors a lot of agency work).

What’s great is that it’s open, informal, and within five minutes of sitting down it was becoming clear that everyone shared pretty similar needs/requirements, despite everyone working independently. Which is reassuring if you’re trying to break new ground within your organisation. And it’s also going to provide a great frame of reference for everyone within the industry. It’s definitely one of the more valuable events I’ve attended…

And speaking of events I’m involved with…

I’ll be at Mediacamp Bucks 08 on May 17, 2008, and not only will I be attending, but I’ve found myself volunteering to lead a session. Mediacamp is interesting, because it’s “An un-conference digging on advertising, blogging, web-dev, branding, new and social media”.

So luckily for everyone I’m not going to be standing up and talking at people for an hour - it’s about everyone being involved and exchanging information, opinion, knowledge etc. The biggest downside of volunteering for a sessions really is the fact there’s already one session at the same time that I’d love to attend!

It’s another event that’s open to all and free to attend - which means I get the chance to learn from anyone - and it seems pretty well organised by the Social Media Mafia…

If you’re interested, I’m running a session on “From Personal Blogging to Corporate Responsibility - from social media for fun to managerial demands.”, basically looking at the implications as more and more companies seek to engage in community and blogging, and the implications that’s had for me and other people on a personal level, as something done as a hobby for fun, or as a side project with little managerial involvement suddenly becomes something which is integrated and backed by entire companies.

Oh, and in the spirit of community, open-source, free access, and the fact he made me feel guilty, I should probably mentioned and link to the designer of the above logo (and several other cool Mediacamp ones), Eaon Pritchard.

So it’s a hectic time, but a really, really good one. Throw in impending fatherhood in the next week or two, and you’ll hopefully be sympathetic if there aren’t daily updates here - you can always find me on Twitter to ensure I haven’t dropped off the ‘net entirely…