TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The social ages of videogames

November 19th, 2009 · Comments

I’ve been thinking about the concepts of game theory, play, and videogames for a while now – and they’re a lot more prominent in my thoughts considering the recent coverage of the success and controversy of Call of Duty: Modern Warfare 2.
Coincidentally, there seems to have been a rise in discussions about whether videogames and [...]

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Tags: Videogames

The Xbox could rule the living room with bundled internet access

February 14th, 2009 · Comments

Since I questioned Microsoft’s change in marketing strategy for the Xbox, I’ve been thinking about positive suggestions for boosting the market share of the Xbox 360. And I think I’ve got a good one, although it might be bit odd – as always I’m hoping your comments will aid my thinking.
The idea came to me [...]

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Tags: business · marketing

The end of the VCR generation

January 27th, 2009 · Comments

Don’t worry, I haven’t slipped back 10 years to the launch of the DVD.
I’m just thinking about the speed of change in technology and business – inspired by an incredibly depressing trip to my local Blockbuster rental store on Saturday.
Two rows of rentals, a few racks of bargain-priced pre-owned DVDs and games and a few [...]

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Tags: Uncategorized

When everyone is virtual, it will be in Grand Theft Auto – not Second Life

May 14th, 2008 · Comments

Having played quite a few hours of Grand Theft Auto IV, the latest game in the series, I’ve become convinced that future evolutions of the game are far more likely to bring virtual worlds to the masses than Second Life ever will.
I’ve experienced the whole GTA series, including the original 2D games for the Playstation, [...]

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Tags: Uncategorized