TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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FriendsReunited advert – wtf?

November 2nd, 2009 · Comments

I’m almost speechless.

Where to start?
So FriendsReunited is now owned by Brightsolid, a subsidiary of comic publisher DC Thompson, which paid £25 million in August but still hasn’t added the sites to the official website. (edit: This is due to the fact the purchase is being looked at by regulators, and is therefore not complete). And [...]

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Tags: Funny · social networks

Attribution in advertising…

May 13th, 2009 · Comments

I’ve just been reading a great post on the Creative Review blog which covers a growing issue in advertising at the moment.
Namely, the increasing crossover between videos on Youtube, and mainstream advertising which may or may not have been inspired by the original.
Honda’s Let It Shine commercial led to similar thoughts from Carl and Dave.
And [...]

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Tags: advertising

When data can take your breath away

March 25th, 2009 · Comments

Wow.
Click through to Youtube to watch the video below in all it’s full-sized glory.

It’s a 24 hour observation of large airline flights condensed into just over a minute, found via Musings of an Opinionated Sod. And his closing sentence beautiful sums up how the ways we produce great content can, will, and has changed, whether [...]

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Tags: Uncategorized

The enduring power of a good mash-up…

March 17th, 2009 · Comments

I dashed out in my car at lunchtime to run some errands, and while I was rushing around, this famous song was being played on the radio (it’s not the official video due to all the Youtube, PRS, music industry and other licensing restrictions.

But the lyrics forming in my head, and the video being pictured [...]

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Tags: Digital Culture