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The best webcam-based augmented reality application?

June 12, 2009 By Dan Thornton

I’m following the rising trend of Augmented Reality applications very closely -not only is it fascinating, but there are a huge amount of opportunities to do innovative things.

For me, it’s the rise of the MoBorg :- Ubiquitous mobile computing in your hand/pocket which allows for all of the information innovation that was only previously accessible to those indulging in wearable computing or science fiction cyborgs.

The mobile apps have really overshadowed those using a computer and webcam for one reason – most webcam-based AR has been around the novelty of a 3D image.

Now, though, we’re finally starting to see some webcam-based AR with some practical uses:

Developed by AKQA for the US postal service, you can view a Virtual Box hologram over your postal packages, meaning you can get sizing/postal costs correct without having to drag yourself to the nearest postal service or try and guess.

Genius.

You can try it for yourself at the USPS Priority Mail – Virtual Box Simulator.

More like this, please!

Filed Under: Marketing Tagged With: Augmented Reality, Marketing, postal, usps, webcam

Reader Interactions

Comments

  1. david cushman says

    June 12, 2009 at 1:11 pm

    That's neat. Yes augmented reality all the rage. With apps that can run thru the cam facing you on your mobile, then I think we go beyond 'that's neat'.. Like you say Dan – ubiquity.

  2. data recovery says

    June 12, 2010 at 1:12 pm

    I like webcams but many times I feel webcams screen should be more broad.

  3. vin369 says

    February 15, 2011 at 3:24 pm

    Looks cool..
    Anyone knows more links to such AR apps?

  4. PS3-World says

    March 24, 2011 at 8:36 pm

    The PlayStation eye has an augmented reality card game out called “The Eye Of Judgment”, its been out for a while already, its pretty fun.

  5. phan mem quan ly ban hang says

    July 19, 2012 at 10:46 am

    That’s very simple, thanks

Trackbacks

  1. TheWayoftheWeb » My most popular posts for October… says:
    October 28, 2009 at 4:03 pm

    […] deffo Augmented Reality month, as ‘The best webcam-based augmented reality application?’ also reappeared – this time from June […]

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